Co-Creation becomes Mainstream in the Netherlands

29 Sep 2009

Co-Creation, the development and improvement of products and services together with customers and partners, is starting to get its feet on the ground in the Netherlands. Right now, as innovation is more important than ever, innovation with end users and partners can increase the chance for success enormously.

This is the conclusion an online article on the Dutch website Marketing Facts has recently drawn. The full article (in Dutch) is available online here.

As the article points out towards the bottom, the Innovation Co-Creation Lab is one of the most important players in researching the success factors of co-creation efforts in the Netherlands.

And, as we might add, also beyond.