22 Oct 2009
About 35 international senior managers from the fields of Product Development, Innovation Management, Strategy and Marketing attended the in-house conference. Gabi gave an overview of the ICCL's work in the areas of Online Innovation, Crowdsourcing and Business Model Innovation, introduced the audience to recent developments in the field of innovation research and practice and presented some of the key projects the ICCL has been working on in the past months.
During the 2-hour session several lively and engaged discussions unfolded around the work of the lab, the themes pursued and the results attained, particularly about the possibilities of Online Innovation and Business Model Innovation in the FMCG sector.
