ICCL announces co-operation with mjunction in the field of business model innovation

3 Jun 2009

Today the Innovation Co-Creation Lab (ICCL) and mjunction, India's largest e-commerce company and part of the Tata Group, agreed on a research cooperation in the field of business model innovation.

Viresh Oberoi, CEO at mjunctionResearchers from the ICCL will analyze mjunction's innovative business model in form of a case study, based on document reviews and interviews with key persons in the company. Viresh Oberoi, CEO at mjunction, sees the cooperation as an excellent way to obtain an analysis of the success factors of mjunction and how to instrumentalize them for future ventures.

The project will start immediately and will run until the end of 2009.

For more information about mjunction please refer to their website.